One great reason for you to create an eBook is that you can use it to cross-promote it as a free bonus with other people’s products or services.

Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.

People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.

You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.

When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.

You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though!

You need to be constantly thinking, “How could you use the eBook to cross promote your products or services, but yet by giving away to your competitors or businesses that market themselves to the same particular target market, so that they could add value to their customers, yet you still get a kickback by providing people information about what you do, therefore generating leads”.

So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.

May ideas come to you when you need them the most.

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