One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

If you’re just heard the phrase ‘Tag and Ping’ and scratching your head in puzzlement — this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won’t.

It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales.

Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site.

What are Blogs?

Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites.

Each blog has its own RSS feed — RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties — those who have subscribed and use an RSS reader or aggregator to view the posts. Or more commonly, they use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system.

What are Tags?

Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they’re looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs.

Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati:

Laptops (remove asterisks in actual code)

Or if your blogging software supports categories; this will be recognized by Technorati as a tag.

What the heck is a Ping?

A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post.

You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr — you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates.

Or you can do this manually, for example Technorati’s ping form is here: http://www.technorati.com/ping

Simple Way to Ping

If this is still confusing to you, one simple way to ping your tags/blogs is to use a site like: http://pingomatic.com/

and it will automatically ping your blog in many of the most popular blogging services.

Enter The Online Professional Marketers and It All Hits the Fan

Of course, online marketers have long discovered that the whole blogging system — blogs, rss, tags, pinging — is an excellent marketing vehicle. One great marketing system delivering targeted traffic to their products and services.

It really is a corruption or commercialization of blogging and this surely wasn’t the idea the original designers of blogs had in mind. But the whole blogging system is so lucrative, many professional marketers (the author is pleading the fifth!) are using blogging systems like WordPress to create mainly marketing sites that may have little resemblance to a real blog. It just uses the backbone structure of blogs, RSS, Tags to give their sites a slight competitive edge in a very competitive world.

As we saw with the ‘comment spam’ there is a great likelihood that Tag and Ping will be misused and further antagonize the blogging purists. So if you are going to use Tag and Ping make sure you’re creating valuable, usable content — then most sites will want to link to your site anyway. Content is still king no matter what tricks the professional marketers want to use. Always will be!

Using a Simple Tag and Ping Marketing Technique With Technorati

To explain further the whole idea of Tag and Ping. Lets just walk through a marketing system you can quickly create using Technorati, one of the most popular blogging services.

First, sign your blog up with Technorati. This is quite a simple procedure. Just upload a photo, doesn’t have to be of you — your site’s logo will do. Register your profile with your 20 or so tags relating to your blog. Make sure these are keywords you’re marketing with your blog. Then you have to place the Technorati code on your blog for a link back.

Next, you must understand that Technorati creates a landing page for each tag in their system. This page is made up of four parts:

- Flickr Photos

- Recent blog posts tagged with that keyword or phrase

- Who’s Blogging About sidebar which links to any profiles of blogs

that those same keywords or phrase in their profile

- Links from Furl for the same tag

So to take full advantage and to use this marketing technique you have to sign up with both Flickr and Furl. Your aim is to get your links in all four spots on this Technorati landing page for your tag or keyword.

When signing up for Flickr, many marketers use their site’s name for their Flickr username, just use a dash instead of a dot in your site’s url. You can use a photo of the product they’re promoting to get a link from Flickr in the top spot on the landing page. Pick your tags and description for the product.

Set up a Furl account and download the Toolbar , bookmark a few sites to get the hang of how its done.

Now You’re Really To Put Everything Together To Tag and Ping

1- You can start with the Flickr photos at top of the Technorati page.

Just post a photo or cover image into your Flickr account, making sure you tag it and use a catchy headline in your description. Link it to your landing or affiliate page url. Example:

Don’t buy another marketing tool until your check out this site.

2 – Next, make the first of your blog posts on your particular subject or product to your blog, making sure you tag it with your keywords and then ping Technorati. Make all your posts good content, reviews, product information or free downloads. Your entry will appear on the top of the list for that tag shortly in Technorati.

3 – Furl your blog post and your landing/affiliate page with your tags to make sure your entry/post is listed the bottom section of the Technorati page for your tag.

To work this system, add another blog post every few hours, Tag and Ping, plus Furl your posts. For better results you can sign up for countless other social bookmarking sites and bookmark your pages. Here are just a few good ones: del.icio.us, blinklist, moreover, icerocket, weblogs…

Flickr, Blog, Tag, Ping, Furl

This is just one Tag and Ping method, professional marketers have countless systems and sites working many variations on this relative new marketing technique. But the information given above should get you started on your own Tag and Ping marketing system.

Remember, blogging and RSS are the wave of the future, make sure you’re geared up to take advantage of all they have to offer. You must have at least one blog on your site. Use WordPress if you can — Blogger will do in a pinch!

Just make sure you’re using some Ping and Tag marketing techniques to harvest all those links, traffic and sales for your site. This is one marketing technique you should now be using. Just remember to Flickr, Blog, Tag, Ping, Furl – Rinse and Repeat!

The author operates numerous sites on the web, his first was a general Internet Marketing site http://www.bizwaremagic.com And his latest site is Marketing Tool Guide where you can find all the latest helpful and effective marketing tools, including Free Internet Marketing manuals: Internet Marketing Tools Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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It’s taken a decade of baby steps, but the Web is finally starting to grow up. We’ve banished the bleak days of brochureware back when companies thought that scanning their annual reports page by page into half megabyte GIFs was the way to build an online presence. We’ve woken up from the nightmare of building sites from nested tables that wouldn’t make the IKEA reject bin, thanks to browsers that (mostly) handle style sheets without leaving coders compromised. And, thankfully, most people have got over their infatuation with Flash for its own sake, realising that two minutes of whirling geometrics is the closest thing to turning your entire front page into a Back button.

Call it a Renaissance if you like but the only way is up, no matter what you want to bring to the Web. Design mavens can now stretch CSS, JavaScript and even Flash to their limits, while maintaining clean, lightweight, elegant sites that embrace different platforms and even shrink to suit the mobile Web. At the same time, those more interested in content don’t have to sacrifice good looks for textual brilliance, and can draw upon publishing tools that make it easy for others to comment, contribute and collaborate online. Today’s bleeding edge sites are driven by the wishes and wills of both their creators and their visitors: they’re flexible, accessible and open to customisation. Most of all, they’re user driven: while it’s always been true that as much ego goes into building sites as HTML, we’re starting to see grassroots projects that offer distinctive personal visions, while embracing what their audiences expect from the Web and what they bring to the Web. The portal builders’ vision of the ‘Daily Me’ is evolving into the Webloggers’ ‘Daily Us’ and there’s plenty to like about it.

From interactive to inclusive

One of the earliest goals of site builders, back in what you might call the Web’s Stone Age, was to put a bit of life into static, read only sites. The arcane world of CGI was (and still is) beyond the reach of most HTML jockeys, meaning that any browser based techniques to add interactivity tended to be pretty lame. Reading back a visitor’s IP address or building a scripted form to pop up ‘Hello Dave!’ when you enter your name isn’t really the height of technology.

Even until recently, there’s been a digital divide between the bargain basement interactivity available to most site builders, and the customisation of higher end sites backed by dynamic servers and databases. Now, though, with the advent of smart site publishing tools, that sort of dead end ‘interactivity’ can be tossed in the bit-bucket. Ironically, though, much of the personalisation offered by big portal sites has also proved to be a false dawn. While being able to pick and choose news stories or multimedia streams seemed a big thing in the Nineties, in hindsight it seems shackled by ‘old media’ expectations too much like buying a newspaper for the sports section or wielding the TV remote control. What’s emerged in the last few years, then, is a redefinition of what interactivity should mean for the Web, which draws upon the various forms of online interaction that already thrive, i.e. email, newsgroups, chat rooms and instant messaging. So it’s time to put aside notions of dumb push button Interactivity’ that cast the Web as some giant videogame, and instead embrace a new era of ‘inclusivity’, in which sites are built to enable complex interactions but on a very human scale.

Navigating into the future

Just over a century ago, designers created innovative ‘navigation’ schemes that proved potentially deadly for users; that’s because they were designing the controls for the first generation of cars. it took years of competition, countless accidents and plenty of bruised egos before a standardised layout emerged. Trying to visit Web sites with funky navigation isn’t as dangerous as driving with the pedals back to front, but the same principle applies: people come to expect stability from technologies as they mature, even if the right way isn’t always the best way. So while there’s still tremendous freedom to come up with radical approaches to Web based navigation, forward thinking site builders tend to focus more on refining the well worn models of operating Systems and popular sites sidebar menus, horizontal tabs and clickable ‘breadcrumb’ trails so they work better, cleaner and more efficiently.

If you’ve kept away from the more arcane aspects of CSS, you’ll be amazed at the power and flexibility now available to create stylish navigation elements, complete with tabs, rollovers and submenus, without recourse to image files, complex scripting, Java or Flash. That’s not to say that Flash should be entirely off limits just be careful that you don’t sacrifice basic usability, such as the ability to bookmark deep links of use the browser’s back and forward buttons to cycle between pages. And remember that users with disabilities or behind proxies may be denied access. In short, it’s best to avoid using Flash for primary navigation, and save it for special occasions.

While the look and feel of Web navigation may be stabilising, it’s certainly not stagnating. That’s thanks to the growth of user centred architecture, which tries to avoid the old habit of dividing sites into layer upon layer of sub directories. Whether mimicking a corporate hierarchy or the folders on a typical coder’s hard drive, the multi layered approach too often leaves visitors not knowing where to look for information, of frustrated at having to dig so deep. Instead, user centred site building tries to anticipate the needs and questions of visitors, whether new to the site or familiar with its workings.

Plug-in participation

There are plenty of dynamic components freely available for personal and small scale sites, which can add some all-important stickiness that mysterious quality that encourages visitors to return for future visits. A simple way to get started is to add an opinion poll to your site. Another popular way to attract visitors is to include Flash or Shockwave games, puzzles and quizzes on your pages.

Care in the community

While you can take advantage of other people’s generosity to add some sparkle to your own site, that should only be a starting point. After all, the stickiest thing of all is the promise of regularly updated original content. If visitors can’t go anywhere else to get their daily fix of your wit, wisdom and creative sparkle, you can guarantee they’ll come back for more! The ability to update sites on a regular basis, without elite design or programming skills, has transformed the Web in recent years. Allowing visitors to comment and contribute takes things a step further, creating a truly inclusive online environment. We’re talking weblogs of course.

Many coders complain that the profusion of blogs has lowered the standards of Web design, creating a divide between those who care about the look of their sites, and those simply interested in knocking out a dozen posts a day and it’s true that most blogs follow familiar multi-column layouts built on standard templates.

What’s undeniable is that blogs are tuned to the way most people browse the Web these days: by putting the latest content up front and being simple to navigate, they’re especially easy to track and bookmark. They also work especially well with Google by being rich in text based content one reason why Google bought Blogger. And there are enough examples of beautifully designed blogs, such as Loobylu to prove that you don’t have to sacrifice graphical and coding skills to create a site with rich, original content that people want to visit again and again. If it’s stickiness you’re after, the world of blogging is like a giant vat of honey.

The biggest advantage of building sites around the blogging model is that they come with a vibrant Community waiting in the wings. This is most obvious with sites that make it easy for users to add pictures, mood icons and the all important commenting facility to their entries, and allow users to join ‘communities’ based upon common interests. Admittedly, many sites look a bit like your eccentric uncle’s DIY projects, but there’s plenty of room to tart up your design, and the site’s publishing tools make it incredibly easy to become part of a community, or for other users to keep track of your individual posts and add their own comments.

The most vibrant community orientated sites right now tend to combine original content, collaborative authorship, user comments and plenty of external links, all wrapped up in clean, up front designs. While many community driven sites are backed by Weblogging tools, the old style bulletin board is still worth a look.

Building for broadband

Getting more adventurous, building for users with higher bandwidth allows you to offer background music and Flashheavy interfaces that capture the distinctive identity and purpose of your site. Right now, the best examples of this are on sites where ‘old media’ producers radio, TV and the music industry have adapted their work for the Web.

The blue-sky future

So, where does the future lie for the Web, as broadband becomes the norm and community driven sites become increasingly prominent? Is it to be found in the text rich world of blog based sites, or in sites that bring ever more layers of rich media to the Web? Well, it’s safe to say that both will have their place. While Google remains the primary tool for most users in digging out the information that matters to them, the pre eminence it gives to blogs and similar content heavy sites will keep them popular. At least it will until Flash designers have the technology at hand to build sites that are as easily incorporated into Google’s rankings as those working with simple HTML, or until Google or another search engine becomes sophisticated enough to classify and index the growing amount of Web content that’s in audio and video format. That day may not be too far away. As the tools to create rich media content cease to be the privileged domain of top end professionals, thanks to the growing consumer market for sound and video editing tools, there’s likely to be sufficient demand (and smart enough programmers) to start remapping the Web as something more than a world of text heavy pages. Instead, look for the capacity and influence of CSS to increase, as it provides both Google friendly simplicity and the potential for graphically rich user interfaces.

Looking back at the predictions made at the end of the Nineties, it’s fair to say that the Web has developed less radically in the past five years than most designers expected. Many hyped technologies, such as XML and scalable vector graphics, have yet to catch on in a big way. This is due in part to the stuttering development of browser technology to adopt new standards, and in part because consolidation replaced innovation in the years following the dotcom crash. Now, however, with new attitudes developing towards site design and the technologies in place to implement them, we’re likely to see a new creative spirit embrace the Web in which both the inclusive spirit of blogging and the convergence of rich media have a part to play, together with other interactive tools such as instant messaging.

Is this likely to mean that site builders in five years’ time will need to be smarter and more creative than today? Perhaps. But the tools at their disposal and the space they’ll have to work in will also have been transformed to make it easier to get their creative visions online. It’s already possible to update and contribute to sites through your mobile phone. We are now looking at uploading and accessing high resolution streaming video, or dictating and receiving site updates while on the move. Site interfaces will evolve to reflect that the Web is bursting out from being ’something that’s on our computers’, and becoming part of our everyday lives. Designing for that sort of online experience is going to be light years away from knocking together a menu bar for your personal Web site. Just don’t be worried about being left behind. It’s the ambition, skill and imagination of site builders that has got us to where we are today, and it’s those qualities that will transform the Web in the years to come.

About: www.magneticcode.co.uk is a small web design company based in Rochester, Kent, UK. Magnetic Code uses clean HTML and CSS to create sleek, and usuable websites. See www.expertfound.com for an example, including this page on computers and internet products.

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In the 1990’s a popular business book was titled Guerilla Marketing. It was mainly focused on writing effective sales letters and creating persuasive PR campaigns. I remember reading it just before designing a very important sales letter that brought our company a landslide of business. I had never seen anything get those kind of results. It was amazing.

Now that we are in the late 2000’s I have become largely involved in internet marketing. What I have learned over the last decade is that successful online marketing in this era is more the result of thinking like a gorilla than writing like a guerilla. Gorillas tend to be very straightforward and go directly for the things that are important to them. They don’t get bogged down in insignificant details and thus are able to keep focused on the big picture. That’s what we all need to do.

The way I see it, there are three reasons you could be involved in internet marketing:

1. You have an offline business that is wanting to market through a website presence.

2. You have a business specifically set up for online marketing which may or may not do business offline as well.

3. You need a job (or a business, same thing really).

In the first case you are better off hiring professionals to do it for you. Concentrate on what you do best and let your web designer and/or SEO expert set up your online business. The learning curve is too time-consuming and will take you away from all those important day-to-day activities you need to be handling yourself.

In the second case you are probably knee-deep in learning everything from web design to blogging platforms to long-tail keyword research to PPC advertising tricks to auto-responder mailing list management. Here you run the danger of getting caught up in small details and need to learn to prioritize effectively, and also how to outsource optimally. You can’t be spending your days writing articles to submit to directories. A gorilla wouldn’t that.

In the third case you probably are just looking for a work-from-home business and are hunting down affiliate programs to promote through various online means. Some people have been very successful at this, but most who get into it eventually give it up. You run the danger of spending more money on info-products (trying to learn the latest tricks of the trade) than you will ever make back. Odds are you would be better off sitting down and coming up with a good category 2 idea above and concentrate on that. Don’t work yourself to death looking for bananas that have fallen on the ground – climb the tree and grab the whole bunch!

When you learn to focus on big things (and get all the little stuff organized so you don’t have to mess with it) your productivity will soar. So will your profits.

To learn how to build websites for money please visit http://www.serpslayer.info

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Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

Niche marketers are constantly searching for answers, and hunger for the Holy Grail to niche marketing. Perhaps what we frequently may ask is what the real big time gurus are doing to their niche websites that make them so much cash everyday that make all of us drool over. What are their niche marketing secrets?

I guess that there are no real niche marketing secrets. Oops…before you jump at me, let me explain. Basically, there are no secrets, but it is just that niche marketing gurus know and do something which we do not know. What do they do really? Here are some elements that explain their niche marketing success behind all niche websites they build.

1. A Good Grasp of Knowledge

Do not be an information garbage bin. The whole internet is flooded with tons upon tons of free reports, articles, blog posts, forum posts and information is everywhere. But marketers just simply cannot pinpoint what works and which niche can be a good one to create profitable niche websites out of it. Too much unprocessed information is digital trash. You really need to brush aside distractions, sit down, think through and get into some action testing out different niches. Some may work, some may fail miserably. But at the end of the day, you would figure out a system that works well.

2. Huge Resources

Niche Marketing Gurus do not do all the work themselves. In fact, some do not work at all. They have whole teams of writers, graphic designers and so on to toil for them. These guys have mastered the concept of niche marketing and are able to work out a system that keeps repeating the proven steps to create tons of profitable niche websites. And they can do so with huge resources to exponentially shoot up their earnings.

Of course, you may whine that you do not have the money or resources to build an empire of niche websites that pump in cash everyday. Well, at the beginning, you may have to get your hands dirty on every task from learning basic HTML to create a blog, learning how to modify a template, how to submit an RSS feed for more traffic and so on.

But as a learning point here, you must always set aside time to think how you can automate each task so that you can have more time to grow your mini empire of niche websites. This can mean hiring people to help you with the content creation, or even investing in automated blogging software that can do the menial and boring tasks for you. With automated tools, you can automate tasks, and achieve much more within the 24 hours you have everyday. You can use that to build more niche websites, or think of more ways to monetize these niche websites. Think about the possibilities!

Let us paint a picture here. Mr Newbie Niche Marketer finally sorts out his thoughts and starts to build 1 niche website a week. And he is diligent in the creation and updating and does that consistently. At the very best, he can only build 4 niche websites every month. And his income sees a small improvement each month. Maybe each website earns him $50 every month. So his income climbs $200 every month. Not bad!

But compare to the Niche Marketing Guru who contracts a software developer to build him automated blogging software that create niche websites on autopilot. With that, he can build 10 to 20 niche websites within a day. So he adds $15,000 to $30,000 every month to his bottom line.

See the difference in the way niche marketing is done?

This is how these Niche Marketing Gurus are making great income while you still struggle with petty income. What if this kind of powerful software is in your hands? Can you imagine how you could get the cutting edge like the guru? Perhaps, you can even become a Niche Marketing Guru yourself one day. Find out how through my niche marketing blog.

Davion is your near-Guru Niche Marketer who uses automated software heavily to grow his empire of niche blogs. Everyone should work smarter, not harder. Steal a peak at his secret niche marketing weapon Niche Empire Generatortoday!

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As you run your business or want to begin starting your business you will know and begin to understand that time is not always available. This booklet helps business owners increase sales, increase time, and allow technology do a lot of mundane tasks. So this quick 7 step list is a simple strategy with helpful tools that will get your business online and building revenue. It is a simple walkthrough and process that gets your business moving in the right direction of collecting monthly income every month and automating much of the sale process lowering overhead and headaches. By inserting these ideas into your business you will gain more income without having to invest more of your time.

You will see significant results that will create sales and leads automatically, which are huge building blocks in your business. The most important concept you should understand is all 7 steps are investments in you, your business, and your financial freedom. The steps take a bit of focus, but after the initial start you will have great methods to build revenue for your business on the web.

Step 1 Insert your site into FREE directories

First Step is get a web site, if you do not have one do look on the web for a web design company near you or somone wh that will identify the exact needs and benefits your web site can offer your business.

I cannot stress enough how important for you in becoming a successful business to get a powerful website to inform, drive sales, and offer unique tools and problem solving for clients in your industry. Not only should you get a website you must have powerful pages set in place for certain products. Also create web pages that will be optimized to collect leads and not only sales as the sales process might be lengthier depending on your products and services. For example, one simple design technique we use is images next to your popular products, people are more often going to look at text that is put next to an image, this image can be a person’s face as more people will look at a person’s face. In that text will be your informative selling information. Most importantly make sure your important web content is above the fold of your site. The fold of your site is the area above the screen that is cut off on your monitor when viewing a web site. From there always give them a call to action, if your business is booking appointments, create a button to book appointments that is very visible so visitors do not have to stress on what you want them to do. We will explain this a bit more in step 7.

When looking for a web design just make sure they know how to optimize your site for the search engines so you do spend additional money in design fees and then when you are ready to market your business spending more time for another search engine optimization company to maximize and delaying your underlying goal of your business.

Search Engine Optimization is a technique to build a presence in the web and create powerful multi stream revenue’s. Search Engine Optimization is the process of promoting your web site through some of the technique in the booklet and other more technical ways using research on the web and special search engine techniques. For now these steps are what most Search Engine Optimizers do to get a website off the ground.

As for the designer make sure they ask you what is your web site for, what do you want your web site to do. You being a business owner should also know what you want from your website. There have been numerous times when people are not exactly sure of what they want their website to accomplish. Knowing the goal will allow you to accomplish it much more effectively and be able to communicate it. Ask yourself questions… The power of questions

Now if you have a web site, either you are updating it or have a web designer you should first go to all the free directories listed and insert your site. Directories are just like search engines but a bit smaller. Directories are tons of listing for websites in certain categories depending on the directories preference. For example going to www.TrueLocal.com you will see a directory list. This one is not free but inserting your site into these type of directories will give you inbound links from some big traffic sites. So in turn it is like putting your business on a busy street, it will give you more Page Rank in major search engines. Below you will find a list of FREE search engine listings and directories that I would recommend submitting your site to. By doing the following you are increasing your odds of becoming a more popular site on the web.

If you have a bit of capital and are willing to invest some cash into your business advertising, you would gain a great benefit inserting your site into a new niche market of directories. A big secret I have discovered in web marketing by working with google, yahoo, and other search engine marketers in Silicon Valley is local search. At the annual SES convention in San Jose, Google and Yahoo’s CEO’s and engineers addressed the importance of local marketing. This addresses some new techniques that the search engines will be focusing on which in turn will be beneficial for your web site to be a part of before it gets to crowded, I will also display a list of links for local listing some you have to pay and others that are free.

You can also look into inserting into paid directories and search engines. The paid directories are highly trafficked web sites that will give your business an outside link to visit your web site. An outside link from another highly trafficked site other than yours will give you better page rank in the major search engines. But before investing I stress you research and assure yourself that your website can take advantage of selling and informing your major products or services by having landing pages to build leads and some visible call to action areas. Rather than using capital and misusing your funds, you have great product and service pages that convert you’re your visitors into sales. I will get into a bit more detail later in these steps.

Step 2 – Create a company and or a personal Blog (Offer your workers to write a blog that pertains ideas to your business)

What is a blog? A blog is a new way for individuals to express themselves. Now there are free blogs, which are very easy to create and get your business ideas out in the World Wide Web. The Blogging idea is great because it is a great way to add content and build an informative area to your site. You can update and freely advertise your products online with links back to your business site. Since you will be a specialist in your business or in the process of becoming one by writing the published blogs, you give the opportunity for others to read about what you know and how what you offer them can add benefit in their lives. One example I set up for my clients was an inspector; you or a content writer can add articles about your special services you offer, even helpful tips that may add some value to your customers. By adding significant content to your web sites you are creating better reasons for visitors to visit your site and in turn better chances for people to link to your site and view you as a specialist. People will link to your site because of its informative content and that will be the biggest result of reaching the top of search engines. So get started and write informative blogs about you or your business. This is free marketing and should be taken advantage. Below is a list of blogging sites in which you can use for free. Remember when writing Blogs write naturally of course but insert keywords you think your customers might use. This way when searching for those keywords search engines will rank your blog site higher and you will have links back to your websites more important product and service pages (Landing Pages).

Step 3 – Get involved into your online industry Forums

Forums are now called groups, they are basically meeting areas where you contribute and post solutions and ideas for other members. Forums at times have over 1,000’s of members that will view your posting. Try not to market and be a bit more informative. Below is a way to market your self indiscreetly.

Read the forums post some comments and be helpful. You should always leave links back to your site below your name. This will help others see your comments and have a quick link to your web site.

Not only writing content is important but viewing forums that are related to your industry. There are usually tons of customers waiting to be served in forums. Try not to market your business, but add value to the forum and of course adding a link to your website. A really great secret for some secret advertising is when signing up for an account, for your user name add your web site url, if possible. Everyone will see your contribution and your website url will be the way of identifying yourself. Free marketing and a great way to become a specialist in your industry, adding helpful content and giving viewers a way to read more about what your business is about.

Step 4 – Write Transcripts and Articles for Visitors to download

Educate and give your customers a wonderful experience when visiting your business website. Have a free informative “white paper” to download. You may let them download the white paper without taking some of their information or you may want to receive their contact information. If you do decide to have them fill in the online form, make sure you make it very easy and short. No visitors want to fill in long forms. I recommend a Full Name box and email to start, unless you absolutely need the other information for your sales force. Depending on the information, if it is valuable you may want to sell the information. This can also be done using simple check out button on your site that when clicked will take you users to a secure page. From there they pay and the money goes directly to your business account. A very nice way to add some monthly revenue and build customer rapport opening up future up selling. Most people will buy information before buying a service, and this can be a great value to a revenue stream for your business.

Step 5 – Pictures tell a thousand words

As of now search engines are finding new ways to search all types of data including media. Yahoo has actually created a free service, which they allow you to upload pictures that describe your own personal life. These pictures can be viewed and searched by thousands with descriptions under the image. The system by yahoo is called Flickr and is an image uploading system for everyone to view and comment on your images. It is a great tool to show your services and products. So if you are running a business in which pictures would benefit, put them on the web using a web site like Flickr and write content that describes the images or media.

Flikr is another free marketing for your site and your products and services. Some of my clients have received overwhelming benefits to their postings from this simple task alone. The logic behind this is if you are inserting your photos on such a popular high trafficked site and have a link back to your business site or blog, this creates a lot of trust for the search engines and opens opportunities for web surfers to view your business pictures. This helps page ranking for your site depending on your market and keyword competition. So get your pictures uploaded, your services, and other images that would add benefit to your customers and show the world on Flikr.

Step 6 – Research and Interact with your market; Find the Niche

When having your business it is important to set yourself as the most knowledgeable company people can turn to when seeking your goods and services. The best method is getting involved in your industry and offering services that will solve the person’s problem or give a unique product at a good price. As you interact with your community you will start hearing problems many of the businesses or individuals are having. Try to find way in which doing the services you enjoy which you can help them, if there are some things that might not be as knowledgeable or do not wish to do them find a person to help you and pay them or work with them to get that project done. You will be well on your way to entrepreneurship.

In order to research to find your niche, you should turn to the web and start to be a person who contributes to the group, before you know it if you offer some decent advice people will start visiting your website and even receive some calls. Write some great articles and help guides that can be downloaded off your website. People who want to be successful will read as much as they can, and if they read your documents and articles this a great step to building a new business relationship or consumer to business relationship. If you are building a new niche product, can be a variation of the products or services you are already selling. For example, maybe a written document about your services that can be sold or given to new clients. This really helps your new customers build rapport with you and your company. So get out there and think outside of the box and find solutions to your customer problems.

Step 7 – Your Marketing Monopoly – Print and Media Ads to your Landing Pages

What are Landing Pages? Landing pages are a descriptive page that you wish your visitors to go to in which informs your product or service and has a BIG call to action visible on the page. The big call to action could be a huge button, graphic, or special you are running. Showing your visitors is the best technique to build leads and sales.

In business all the companies who want to make the best of their marketing budgets about web marketing spend thousands on creating powerful landing pages. As of today, more and more businesses are investing thousands in bringing new visitors into a powerful landing page, giving them great content to read about, and a free download or great offer to call them to action and follow up system.

When marketing on print ads, flyers, and media for a service or product give them your website to always bring them to your web site landing pages. Your landing pages are a descriptive page in which informs your product or service and has a BIG call to action visible on the page. So you have a way build that lead or sale. Your ad should have your website and then a direct way for the reader to go to that product or service page. So http://www.yoursite.com/yourproduct.html can be the link you could use on the ad. If you are doing an ad for the company in general then use your domain name with out the product or service page. From marketing on the Internet I have found people want direct information and want that information quickly. So when your ad goes out on print. People see the ad with a direct link to the product they will know they won’t have to search for that ad on the site, saving them time and encouraging them to read more about the product. The system you wish to use is entirely up to you.

When putting money into marketing you will want to track that marketing print ad. I recommend you have a web site system in which allows you to have visitors enter in their information and some type of marketing code. The marketing code could be a phrase for visitors to enter in the field of the web page to receive a promotion or free article. This is a great system to build some great target leads for your business and find out what’s working in your print ads.

As for print ads web marketing tracking your leads and visitors web navigation is easier to research. You literally can track how your visitors can view each page, where they go, and how long they spend on each page. So I have setup ads with print ads but more importantly is introducing pay per click ads on the Internet. Pay per click ads are becoming very popular and are great ways to build revenue. I know this first hand with clients and first found it out when I talked to big corporations who are dropping thousands a month to get those web surfers who are a least bit interested in their product or service. Pay Per Click ads are another great way to research and track your visitors so you can gain more information on prospects buying decisions. You also will want to track which keywords are being used for those click ads and start converting those keywords into your web site.

These are some quick steps to getting your business on the Internet. This is also a proven way to get an edge in your industry. I believe you need to reach everyone you can in all forms of media. Using the World Wide Web is what I have set up for all my clients that have brought tremendous success for them. What has really helped my customers understand the concept is the cost of the advertising on the web. No other place can you literally find targeted markets, automate your sales, and build leads for your business in one powerful system. Our customers have found new ways to make cash building techniques that gives more security to their every day cash flow. So get your products and services on the web, offer great value to your customers, and put it on the World Wide Web. Let everyone see it, never has there been a tool that has no limitation for a business to grow. The Internet is that tool and I highly recommend you start taking advantage of it right away.

Markus Skupeika is founder of Dream Ware Enterprise Corp and Monopoly Marketing which focuses on web marketing strategies to get businesses huge returns on marketing on the internet and getting great results for businesses using the search engines. As working with all the top search engines in Silicon Valley such as Google, Yahoo, and MSN, Markus has actually been on Google’s campus to interact with their engineers and CEO to identify new methods for customers to create a better business online.

For more Online Advertising Information just search for us online.

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Over the last 6 weeks I have been struggling to find the right designer for a blog I wanted to add to my core website. The purpose of the blog would be to house my monthly newsletters which are sent via Constant Contact as well as capture traditional posts that relate to my business.

The first place to turn was my existing web designer. We discussed the design elements that I required and the various themes that were possible.

At that point he began to customize a template. The problem was that this designer was flat out unreliable.

The main issue was his ability to deliver on the agreed upon time lines. After 2 warnings I fired him.

Next it was off to Elance. Having hired freelancers from Elance over the last month I was certain I would find someone to complete the work and do it in a reasonable amount of time with a reasonable cost. I even went so far as to hand select those freelancers that I wanted to bid on the job after reviewing their portfolios and feedback scores. After 3 days I dialed in a college grad student, had a conversation regarding the specs and agreed on the price.

Finally I was on my way and awaiting the first round of design possibilities.

That is until 24 hours later when this designer had a change of heart and decided that the job was not for him.

Now I was back to square one.

While doing a Google search for keywords clean, fresh, WordPress design template I found a link to DIY Themes Thesis template. What attracted me to click through and to know more was the designer Chris Pearson. He is the original author of the wildly popular ‘Cutline’ WordPress theme. It seems that he had just recently launched a new template called Thesis.

I clicked through to his site and was stunned.

More than just a great looking theme, Chris has build a phenomenal interface and tutorial that makes the process of getting installed and live the easiest I have encountered. Was it seamless? You tell me what computer program is. Is there a support forum that is available on the site with members that actually respond? Yes. Is Chris answering client’s inquiries himself? Yes, he is.

Best of all he has build a control panel that sits inside of the WordPress admin area that makes tasks like adding alt tags to pictures, adding tabs for pages, author and date control on posts and pages, simple stats and scripts management, etc., etc. unbelievably easy.

Having successfully installed the Thesis Theme in very short order I needed to get back to the requirement I had of customization. I needed to add my company colors, logos, pictures, etc. I once again set out to hire someone to do it and I posted a new job on Elance with the requirement that the designer know the Thesis Theme.

Then a funny thing happened.

While I was waiting for freelancers to bid on my job I started poking around the tutorials on the DIY Theme site. Low and behold after reading the tutorials and assorted posts in the forum I was doing the customization myself.

Let’s be clear, I have limited WordPress coding skills, at best. Any yet today I am live with a good looking blog that has my logo, my company colors, photos and layout of my choice. All of this was done by myself and I only invested about 4 hours over 3 days to get it completed. Considering what it costs to hire a designer versus the price of the theme, and all of the help and innovation that comes with it, this is the best investment of time and money I have made in my internet presence, ever.

R. Adam Shore runs article directories, coaches, speaks and consults. Get more information and learn about Thesis. You can also visit the Thesis Showcase Gallery to see examples of the great sites that members of the Thesis community have created.

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From the very first day that I decided to start an online business I have heard that the only way you can make big money is to have your own web site. That is a very intimidating statement if you don’t know web design or aren’t a technical person. When you join an affiliate program they give you a mirror site and you think “Wow, I have my own site now”. Then you learn that the search engines don’t recognize mirror sites so you buy a domain name and forward it masked to your mirror site and now you just know you are really on your way.

Well, we all know by now that you still do not have a site of your own. You have no control over the content but most importantly you have no opt-in section to capture names when someone visits your site after all your hard work to drive traffic to it. Well now you have found an answer for that problem you create a splash page if you have added a design tool to your arsenal. If you were like me you used your sponsor’s splash page that they made for you. The problem I found with their page was I still didn’t have an op-in section that I had complete control of.

I wanted to make the BIG money I was reading in the testimonials. When I really took a look at the testimonials I realized they had their own sites. You think I would know by now “You need your own site!” Next you spend weeks, if you’re not lucky enough to afford a web designer, creating your site. Now it’s time to upload. How do you get it on the web? I could never get my software to up load correctly so I was constantly emailing tech support. When I did get replies it was usually more technical than a layman like me could understand.

Then Mike Antoni came to the rescue! Mike developed a program called the BOA Method. He is just an ordinary person like me but he had generated over $400,000 in 3 months using a system. I had never done that so I figured I needed to take a closer look at his system. Using Mikes Magic BOA Button, as he likes to call it, I was able to set up this entire blog with the click of one button. That’s right One Button. But it didn’t stop there! I also had videos to walk me through each and every step of setting up a real business of my own. Using his video I was able to set up my Autoresponder in a half hour. Mikes videos are simple and easy to understand. It was like using “The Video Professor”.

Mike is a person that truly cares about your success. He has a team of people through his BOA Club that help you if you run into a snag. When it comes to technical things I have never had anything that didn’t get a glitch once in a while. I ran into a small problem when I didn’t enter some codes correctly and my page got all messed up. All I had to do was submit a support ticket and within 48 hours one of Mike’s technical people had gone in a repaired my mess for me. Mike’s system is a complete system because in his last series of videos he shows you what to do with your site now that it is published. The BOA Method is the best investment I have made. For the first time in 2 years I have a real blueprint for success. So to answer the question: Will it really work? Yes, I highly recommend The BOA Method!

Watch the video that explains this amazing system at http://www.JoinBarbara.com

Great Advice, Ideas, Free Gifts and Training can be found at my blog http://www.EarnMoney-atHome.com

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Did you know that attorney Internet marketing is the most cost effective way to promote your legal practice? Since regulations began allowing lawyer marketing in traditional ad media such as the Yellow Pages, print ads in local newspaper and media such as radio and TV back in the early 1980s, such advertisements have proliferated. And, with 40,000 new attorneys graduating from law school every year, competition for clients – particularly for lawyers in private practice – is intense. Today, with increasing numbers of people getting their information on the World Wide Web, attorney internet marketing now makes more sense than ever.

This of course doesn’t mean that Internet marketing for law firms isn’t a good idea as well. Although large firms in major cities generally have excellent incomes, they typically have large marketing budgets as well. Here again, lawyer online marketing, even for large, successful high-profile firms with many partners and associates makes a great deal of sense.

Here’s why; first of all, every legal professional, whether in private practice or working at a major law firm requires web presence in order to have credibility. Secondly, every other legal practice and firm is engaging in aggressive, targeted lawyer online marketing. Thirdly, compared to traditional advertisement medial lawyer internet marketing is extremely cost effective. In fact, for a fraction of the cost of a full-page advertisement in a major newspaper, you can have a month’s worth of services from professional Internet marketing consultants who work with you in developing a long term online lawyer marketing strategy, reaching more clients than you though possible.

A successful lawyer internet marketing campaign begins with a smartly-designed website – but if nobody visits or can even find your web site, it won’t do you any good. The time to think about lawyer marketing is before your website is even designed. A good amount of what Internet search engines base their rankings on is to be found in the HTML code itself. Does your web designer know how to optimize your website’s code?

Another aspect of lawyer marketing to consider is “backlinks” – the number of other websites that link to your own. Many businesses of all kinds never think about this, but it is one of the most important criteria search engines use when indexing websites in terms of ranking. Is generation of such backlinks part of your overall lawyer online marketing strategy? When planning a lawyer internet marketing campaign, do you even know how you can generate such backlinks?

Successful attorney Internet marketing requires multiple solutions. Professional Search Engine Optimization (SEO) consultants can be invaluable when it comes to making your lawyer marketing campaign a success – and you’ll find that when compared to traditional forms of advertising, SEO-based attorney Internet marketing is extremely cost-effective.

Search engine optimization is a specialty of Brandon Thomas. He has been providing SEO services and conducting internet marketing for the last ten years. In this article, Brandon discusses Internet Marketing for law firms.

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