Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

Keyword writing is a critical tool in strategic web site marketing. This type of writing emphasizes and repeats industry specific keywords and can actually help recruit clients from new and niche markets. In addition to harvesting keywords from web site statistics programs, a savvy internet marketer will consider what visitors are most desirable and lucrative and lure them to their site. Driving that audience there can be achieved through the careful selection and repetition of keywords. The more the keywords are mentioned on a web site, the more easily a user typing them into a search engine will find a company or organization.

Case Study of a Realtor

One of the clients of Sidhe Communications is a successful REALTOR in Williamsburg, Virginia: Elaine VonCannon, http://voncannonrealestate.com. We utilized Williamsburg as a keyword in her web site writing, and also plugged in terms like retirement and relocation, home buyer and home seller, and other words which would bring the buying clients to her site. Sidhe Communications keyword writing strategy worked. Not only are there measurable traffic increases in months where articles were published and syndicated on the web with these keywords, this Realtors’ client base actually grew from $100-300,000 home sales, to $400,000-1,000,000 home sales. By honing in on activities of a wealthy homebuyers, such as horse stabling and riding, boating, and golfing, Ms. VonCannon was able to draw the right traffic to her site, which led to a measurable increase in her sales in less than one year’s time.

Strategic Planning and Web Site Content

Web sites are built because a company, organization or individual has a need. Often there is a need to convey information, provide forms for download, or forums for discussion, generate leads, and educate the public. However, the more savvy internet marketer will begin to develop web site content based on the needs of the search engines and the consumers using them. Search engines are text based and the computer is looking for repetition of words or numbers for ranking purposes. The more a keyword is mentioned on a site, the higher a search engine ranks them. There is no reason why writing for search engines should be incompatible with company objectives. A skilled writer can help orchestrate a company’s needs in sync with keywords. Advance site planning is crucial for success. Developing a list of keywords specific to an industry, and implementing textual ideas related to these keywords are vital components of a successful internet marketing strategy.

Build Web Site Content from the Ground Up

Some web sites resemble towns built without much urban planning. Others are visually intense and appealing but do not have enough keyword text on the home page to rank high in search engines. When developing a site or revising the content of an existing web site significantly, always begin with a well thought out plan that incorporates a list of 10-20 commonly used keywords for the industry and incorporates keywords which will attract a specific client base. This outline can be extensive, and can be revised from time to time, as the company or organization’s needs dictate. Don’t daunt yourself with the Herculean task of having all categories filled out at once, but before going live with a site, at least cover most categories visible to the public on the home page. Slowly build the site content out always repeating the keywords chosen in ways that will inform and not annoy the reader.

Use Article Writing and Syndication to Invigorate Keyword Writing

A common and effective strategy to increase web site traffic is to write and publish informative, educational articles on the internet about a company’s products or services or an organization’s mission and purpose. Articles are syndicated on the internet with bios that contain e- mail and web site links. The more links to a site visible on the internet, the higher a site ranks in the search engines. Articles written for Sidhe Communications’ clients are intentionally peppered with numerous keywords and then posted on client home pages – thus increasing the number of keywords built into a site and the interesting traffic that visits the site to read the articles.

Try Blogging With Keywords

Blogging is quickly changing from a venue for political pundits and gossips to a highly respected form of digital media. Create a menu item for a blog on a web site, then Blog with keywords on a regular basis. Once the blog is set up, it is an easy way to add even more keyword rich content to a web site, and build an audience with similar interests. Interactive blogging, which allows visitors to leave posts after reading the blog, is a great strategy that makes the web site even more dynamic.

Digital Press Releases with Keywords to Increase Traffic

From time to time, companies and organizations may benefit from disseminating digital press releases. Like articles, these press releases should be keyword rich, and will be published widely across the internet with links to the site embedded in the actual text of the release, thus increasing rank on search engines and visibility and click-thrus for the web site.

Implementing any or all of these keyword rich writing strategies will inevitably aid in the overall ranking of a web site on a search engine. For the 21st Century marketing guru, adding keyword writing into the mix of innovative marketing approaches will pay off royally.

Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.

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One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

If you’re just heard the phrase ‘Tag and Ping’ and scratching your head in puzzlement — this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won’t.

It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales.

Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site.

What are Blogs?

Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites.

Each blog has its own RSS feed — RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties — those who have subscribed and use an RSS reader or aggregator to view the posts. Or more commonly, they use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system.

What are Tags?

Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they’re looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs.

Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati:

Laptops (remove asterisks in actual code)

Or if your blogging software supports categories; this will be recognized by Technorati as a tag.

What the heck is a Ping?

A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post.

You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr — you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates.

Or you can do this manually, for example Technorati’s ping form is here: http://www.technorati.com/ping

Simple Way to Ping

If this is still confusing to you, one simple way to ping your tags/blogs is to use a site like: http://pingomatic.com/

and it will automatically ping your blog in many of the most popular blogging services.

Enter The Online Professional Marketers and It All Hits the Fan

Of course, online marketers have long discovered that the whole blogging system — blogs, rss, tags, pinging — is an excellent marketing vehicle. One great marketing system delivering targeted traffic to their products and services.

It really is a corruption or commercialization of blogging and this surely wasn’t the idea the original designers of blogs had in mind. But the whole blogging system is so lucrative, many professional marketers (the author is pleading the fifth!) are using blogging systems like WordPress to create mainly marketing sites that may have little resemblance to a real blog. It just uses the backbone structure of blogs, RSS, Tags to give their sites a slight competitive edge in a very competitive world.

As we saw with the ‘comment spam’ there is a great likelihood that Tag and Ping will be misused and further antagonize the blogging purists. So if you are going to use Tag and Ping make sure you’re creating valuable, usable content — then most sites will want to link to your site anyway. Content is still king no matter what tricks the professional marketers want to use. Always will be!

Using a Simple Tag and Ping Marketing Technique With Technorati

To explain further the whole idea of Tag and Ping. Lets just walk through a marketing system you can quickly create using Technorati, one of the most popular blogging services.

First, sign your blog up with Technorati. This is quite a simple procedure. Just upload a photo, doesn’t have to be of you — your site’s logo will do. Register your profile with your 20 or so tags relating to your blog. Make sure these are keywords you’re marketing with your blog. Then you have to place the Technorati code on your blog for a link back.

Next, you must understand that Technorati creates a landing page for each tag in their system. This page is made up of four parts:

- Flickr Photos

- Recent blog posts tagged with that keyword or phrase

- Who’s Blogging About sidebar which links to any profiles of blogs

that those same keywords or phrase in their profile

- Links from Furl for the same tag

So to take full advantage and to use this marketing technique you have to sign up with both Flickr and Furl. Your aim is to get your links in all four spots on this Technorati landing page for your tag or keyword.

When signing up for Flickr, many marketers use their site’s name for their Flickr username, just use a dash instead of a dot in your site’s url. You can use a photo of the product they’re promoting to get a link from Flickr in the top spot on the landing page. Pick your tags and description for the product.

Set up a Furl account and download the Toolbar , bookmark a few sites to get the hang of how its done.

Now You’re Really To Put Everything Together To Tag and Ping

1- You can start with the Flickr photos at top of the Technorati page.

Just post a photo or cover image into your Flickr account, making sure you tag it and use a catchy headline in your description. Link it to your landing or affiliate page url. Example:

Don’t buy another marketing tool until your check out this site.

2 – Next, make the first of your blog posts on your particular subject or product to your blog, making sure you tag it with your keywords and then ping Technorati. Make all your posts good content, reviews, product information or free downloads. Your entry will appear on the top of the list for that tag shortly in Technorati.

3 – Furl your blog post and your landing/affiliate page with your tags to make sure your entry/post is listed the bottom section of the Technorati page for your tag.

To work this system, add another blog post every few hours, Tag and Ping, plus Furl your posts. For better results you can sign up for countless other social bookmarking sites and bookmark your pages. Here are just a few good ones: del.icio.us, blinklist, moreover, icerocket, weblogs…

Flickr, Blog, Tag, Ping, Furl

This is just one Tag and Ping method, professional marketers have countless systems and sites working many variations on this relative new marketing technique. But the information given above should get you started on your own Tag and Ping marketing system.

Remember, blogging and RSS are the wave of the future, make sure you’re geared up to take advantage of all they have to offer. You must have at least one blog on your site. Use WordPress if you can — Blogger will do in a pinch!

Just make sure you’re using some Ping and Tag marketing techniques to harvest all those links, traffic and sales for your site. This is one marketing technique you should now be using. Just remember to Flickr, Blog, Tag, Ping, Furl – Rinse and Repeat!

The author operates numerous sites on the web, his first was a general Internet Marketing site http://www.bizwaremagic.com And his latest site is Marketing Tool Guide where you can find all the latest helpful and effective marketing tools, including Free Internet Marketing manuals: Internet Marketing Tools Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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Are you sick of all those scams out there? So called “systems” that require you to pay hundreds for worthless ebooks that are otherwise available free online. All these “gurus” that claim there success is proof that the system works, but in reality, they made there “success” by selling you this garbage. You’re not alone. I’ve been searching the internet for legitimate work at home jobs for longer than I can remember, I’ve seen more scams than you can shake a stick at. I’m here to introduce a gem I found, something that’s not going to take all your money. Thousands of work at home moms (including my self and many of my friends) are using to replace there day jobs.

When you come across a scamish looking sales advertisement, they pretty much all look the same. Those long pages with a lot of huge, bold, underlined, and highlighted text. You know what I’m talking about right? With all the alleged user testimonials and the lists of reasons why you should pay hundreds for there e-book. These scams are almost always selling the same things: ebooks about getting rich fast, losing weight, or diet pills/supplements.

I’ve found a method that really works, and I’m not going to waste your time or money before I tell you what it is. It’s called article marketing, it’s rather simple on the surface but there is a lot more too it than I will describe. Basically, you write blogs/articles (about 250 – 300 words each) about products that you enjoy. It could be your favorite cleaning solution or that new washer/dryer you purchased. In these articles, you include an affiliate link that has your user name embedded. When someone searches Google or Yahoo seeking that particular product, your article will appear. If the article helps persuade them, they might be interested in purchasing, and click the link. From every person who makes a purchase through that link, you receive a commission.

These articles will remain on the internet making money for you, for years. You don’t need your own website or any programming knowledge, you just need the desire to earn money. There are hundreds of blogging sites that will allow you to host your articles and blogs completely free. This job is absolutely ideal for stay at home moms, work on your own schedule when and where you wish.

If you’d like more information about becoming an article marketer, Click Here.

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Videoblogging is a new kid on the communication block. Now the first the question that strikes “What exactly is it?” Go through this article and you will find that it is something that you all know in a way or other. As you go through you will learn the beauty of this new trend and how it has become a part of the internet revolution.

Definition

Let’s concentrate on the word videoblogging. You got it right. No! Take another look – you are right – it’s simply “video blog”. In short it’s also known as VLOG. In simple words a videoblog is a blog that contains video. The entries are presented with embedded video arranged in reverse chronological order.

History

The whole concept came into existence somewhere in the year 2000 in European countries. But got its due popularity in the year 2005. On January 1 2004 Steve Garfield placed his first videoblog and called “2004 the year of videoblog”.On May 2005 Steve Jobs announced audio and video podcast support in iTunes.

Explanation

Let’s take a in-depth look in the details of various aspects of vlog. It’s a motion picture which allows interactions and seen in motion like movies or clippings based around a blog or a user generated website where entries are made in journal style. A typical blog contains text image and links to other blogs. They are often displayed in reverse chronological order – listing item by time earliest to latest.

Vlogs often take the advantage of web syndication for the distribution of video over the internet using either the RSS format or ATOM syndication format. Web syndication is a form of syndication in which a section of website is made available for the other sites to use. This helps both sides in that the receiving end gets the benefit of the exciting features and at the same time the provider is getting its product advertised. This whole process is done by simply licensing the content so that other people can use it.

But like most old and new technologies vlog also has its own advantages and disadvantages. The greatest advantage of a vlog is that it has a mass appeal. It is different from the plain boring texts and it can make the same old thing more interesting. But among the few setbacks is hosting – a video blog requires quite a bit of server space, which can make it difficult to use.

Eric Hartwell oversees “The World’s Best Homepage” intended to be a user-generated resource where YOUR opinion counts. Anybody can contribute and all are welcomed. Visit us to read, comment upon or share opinions at the worlds best homepage or submit or use content at free content resource.

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Business owners who want to take advantage of Internet marketing strategies such as banner ads but are on a limited budget may find banner exchanges to be quite useful. The ideal use of banner ads would include placing your banner ad on a website which receives a great deal of traffic and attracts an audience who will likely be interested in your products or services. Additionally, this website should not directly compete for your business. This scenario may be difficult to find and even when a business owner is able to find this type of situation, purchasing advertisement space may be expensive especially if it is a highly competitive niche. These business owners may find banner exchanges to be an affordable alternative.

The most appealing factor of banner ad exchanges is the cost effectiveness of these situations. Most banner ad exchange groups are free to participants. Unlike placing a banner ad independently, there is no financial cost for the appearance of the banner ad on another website but the business owner does have an obligation to fulfill. Most banner ad exchanges will find another website to post your advertisement without charging a fee but they will require you to post at least one banner ad, and sometimes more, on your website in exchange for having your banner ad displayed on another website. Many banner ad exchanges will work to attempt to match your banner ad to a relevant website but this is not always possible and your banner ad may wind up on a website which is not relevant to your products or services. This will likely mean that the banner ads will generate very little interest in your products and services. Similarly the advertisements you are asked to post may not complement your website well. You will likely have the opportunity to reject advertisements in particular categories you find to be offensive but will have little control beyond that to moderate the banner ads on your website.

Another very affordable option for placing your banner ads on the Internet may include starting an affiliate marketing campaign. This is an Internet marketing campaign in which website owners, or affiliates, post your banner ad on their website and attempt to promote your products and services for you. The banner ads typically include graphics and text which entice Internet users to click through the ad to your website and also include embedded code which provides you with feedback detailing which affiliates generated the website traffic. This information is necessary because affiliates are typically not paid unless they achieve a desired result such as enticing Internet users to click through the banner ad or make a purchase. The affiliates are typically compensated either on a cost per click basis or a cost per sale basis. Cost per click means the affiliate receives a predetermined amount of money each time a user clicks on the ad. Cost per sale means the affiliate receives either a flat fee or a percentage of the sale for each sale generated by the affiliate. Affiliates may also be paid on a cost per lead basis which means they are compensated when a user performs a specific action such as registering with a website or filling out a survey. Most people favor affiliate programs because it is a cost effective way to place your banner ads online and because they only have to pay affiliates who are successful.

We are in the midst of an explosion in the availability of affordable, easy to use web-based technologies. And savvy coaches are beginning to realise what benefits this can have to their coaching practices.

For a coach, a website is taken for granted these days, as is their newsletter. If you look at several coaches’ websites you’ll see a remarkable consistency. They no longer differentiate. The area in which to compete has moved on.

So what are the fast-growing areas of web-based technologies for coaches? And where can we differentiate ourselves?

First, let’s identify three concepts coaches should embrace to make the best use of their limited time. These are outsourcing, leveraging of time and automation. Any worthwhile internet technology should use one or more of these.

Let’s just explore what they mean.

1. Outsourcing

Smart coaches outsource low-added value tasks like the transcription of teleseminars or presentations and also higher value activities like design. This allows coaches to concentrate on running their practices.

Two useful outsourcing sites are Elance.com, for a whole manner of services and 99designs.com for design work.

2. The Leveraging of Time

There are a number of technologies that allow the leveraging of a coaches’ time. Instead of always having to deal 1:1 with clients, you can interact 1:many with your clients via teleclasses, autoresponders, blogs and podcasts. In this way you can reach more people at the same time, and still deliver value.

3. Automation

We’re seeing far more use of internet automation – for taking payments, taking bookings, keeping in touch with prospects via autoresponders and newsletters, online surveys, membership sites… …the list is long and growing.

This means that services that previously required a small admin team can be undertaken by coaches themselves.

Now let’s look at the hottest technology trends that coaches can benefit from.

The Rise of Blogging

The rise of blogging has been fuelled by the sheer ease of updating a blog. And this has meant a decrease in the need for webmasters. A coach can now create online content as quickly as one can type into Word. And with no need for html knowledge, either.

The Use of Audio

Both audio and video are creeping into coaches’ websites. And the ease of adding audio and video to a blog has led to multi-media, content-rich blogs. These are far more attractive to new prospects and to search engines alike.

The next big technology trend in audio is likely to be coaches’ podcasts, growing out of audio postings to blogs.

The Use of Video

YouTube videos embedded into websites and blogs are becoming commonplace. Anyone with a digital cam-corder, digital camera, webcam or even a phone can create video content, upload it to YouTube, and link from your blog or website.

And video recording and editing applications like Camtasia and Jing are making video content creation a breeze.

Using Autoresponders

I consider an autoresponder to be the first tool a coach should embrace. The ability to reach so many people so easily, the automation of admin tasks and the leveraging of time make the decision to have an autoresponder an obvious one.

Running Teleseminars

Those coaches who consistently utilise teleseminars, the content of which meets their clients’ needs will prosper. As with other media, the content must be relevant and valuable to the client.

The Rise of Social Media

There has been a dramatic rise in the use of social media sites and tools such as Facebook, LinkedIn and Twitter. Used effectively, these sites can develop and deepen relationships remarkably quickly.

Conclusions – What These Technology Trends Mean

1. The rapidly expanding set of online tools are allowing savvy coaches to leverage their marketing efforts. The online tools available today can aid coaches in all aspects of their marketing – from market research through prospecting, new product development, packaging and distribution.

2. While the list of technologies can seem overwhelming at first, these technologies can help coaches now, and their functionality and scope will only increase.

3. The winners in the use of the web-based technologies will be those unafraid to experiment, and who use technology for the benefits it can bring to them and their clients, rather than for its own sake.

In other words, they will offering something that is wanted – their content will be relevant and valuable to their target market.

4. Coaching excellence is no longer enough. Being clear what niche you operate in as a coach is more vital than ever. Your coaching services must be differentiated from the mass of coaches out there. This differentiation may be via the target market you choose to pursue, via your specialisation, or both. These technologies can aid in your differentiation – but only if you’re crystal clear on it already!

5. Having a website and newsletter is not enough. Both must be targeted at the market segment that will value you as a coach – what you have to offer, your services. And of course, to have credibility, you must be able to demonstrate your skills, experience and knowledge in that area.

Alun Richards helps coaches find and reach their coaching niche. Discover yours with the free mini-course, “Discover Your Coaching Niche”, available from http://www.nichecourse.co.uk

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One of the biggest appeals of internet use today is the expressionism that is so readily available these days. Blogging is one such form, yet another form (and one that can easily be combined with the blogging experience) is the experience of adding free music to your website. There are many choices as far as this goes, whether you have a MySpace account, a WordPress blog or a website of your own. Listed below are a few options, which are easily searchable by your standard search engine (such as Google or Yahoo):

• MyFlashFetish has a pretty simple concept: you enter the name of your favorite artist(s), and it will lead you to a list of songs as found through its search engine. From there, you can choose to add what you like to your playlist. This can be used with virtually any blogging program (MySpace, Gaia, Bebo, Blogger and Friendster, to name a few) and has quite a few different skin options. Note to Firefox users: you will have to view this page in Internet Explorer in order for the “Add to Playlist” option to work.

• PodBean is another option for adding free music to your website. With this site (which can also be used for podcasts), you simply choose the player skin that you want, and then begin adding mp3s. It gives you the option to either give a URL where the mp3 can be found or, if you have an account (which you will need to use this), you can choose mp3s that you store there. With the free account, you receive up to 100 MB of storage space (as opposed to paying $1.99/mo. for 1 GB).

• AudioPlayer provides an embedded mp3 player for your WordPress. The program is free to use, while donations are welcomed, and the player colors can be customized. There is also a link on the page to a tutorial, which will show you how to add it to a non-WordPress page.

• BlogcastOne is a bit more limited, but could still be a viable option. With this site, you simply enter the URL location of the mp3 that you want to play on your website, and select a color theme. With programs like FileDen, you can upload your own mp3s and use the URL that it is saved to. Best option if you only want to play a song at a time.

• Mirpod is yet another option. It’s an embedded mp3 player with customizable skins. You can also add text to the player for a more personalized look.

• HalfBaked is yet another embedded mp3 player. It has code for tech savvy users, and a tutorial for people who are less familiar with code.

If none of these seem like a favorable option for you, you can always add free music to your website by learning to make your own mp3 player. This can easily be searched for by including the term “how to” in front of it.

No matter what, make sure the website you are using is well reputed, and isn’t laced with spyware instead. Above all else, be sure to enjoy expressing yourself with the addition of free music on your website!

Peter Flipse is an accomplished niche website developer and author. To learn more about music please visit Music Websites Blog for current articles and discussions.

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