Keyword writing is a critical tool in strategic web site marketing. This type of writing emphasizes and repeats industry specific keywords and can actually help recruit clients from new and niche markets. In addition to harvesting keywords from web site statistics programs, a savvy internet marketer will consider what visitors are most desirable and lucrative and lure them to their site. Driving that audience there can be achieved through the careful selection and repetition of keywords. The more the keywords are mentioned on a web site, the more easily a user typing them into a search engine will find a company or organization.

Case Study of a Realtor

One of the clients of Sidhe Communications is a successful REALTOR in Williamsburg, Virginia: Elaine VonCannon, http://voncannonrealestate.com. We utilized Williamsburg as a keyword in her web site writing, and also plugged in terms like retirement and relocation, home buyer and home seller, and other words which would bring the buying clients to her site. Sidhe Communications keyword writing strategy worked. Not only are there measurable traffic increases in months where articles were published and syndicated on the web with these keywords, this Realtors’ client base actually grew from $100-300,000 home sales, to $400,000-1,000,000 home sales. By honing in on activities of a wealthy homebuyers, such as horse stabling and riding, boating, and golfing, Ms. VonCannon was able to draw the right traffic to her site, which led to a measurable increase in her sales in less than one year’s time.

Strategic Planning and Web Site Content

Web sites are built because a company, organization or individual has a need. Often there is a need to convey information, provide forms for download, or forums for discussion, generate leads, and educate the public. However, the more savvy internet marketer will begin to develop web site content based on the needs of the search engines and the consumers using them. Search engines are text based and the computer is looking for repetition of words or numbers for ranking purposes. The more a keyword is mentioned on a site, the higher a search engine ranks them. There is no reason why writing for search engines should be incompatible with company objectives. A skilled writer can help orchestrate a company’s needs in sync with keywords. Advance site planning is crucial for success. Developing a list of keywords specific to an industry, and implementing textual ideas related to these keywords are vital components of a successful internet marketing strategy.

Build Web Site Content from the Ground Up

Some web sites resemble towns built without much urban planning. Others are visually intense and appealing but do not have enough keyword text on the home page to rank high in search engines. When developing a site or revising the content of an existing web site significantly, always begin with a well thought out plan that incorporates a list of 10-20 commonly used keywords for the industry and incorporates keywords which will attract a specific client base. This outline can be extensive, and can be revised from time to time, as the company or organization’s needs dictate. Don’t daunt yourself with the Herculean task of having all categories filled out at once, but before going live with a site, at least cover most categories visible to the public on the home page. Slowly build the site content out always repeating the keywords chosen in ways that will inform and not annoy the reader.

Use Article Writing and Syndication to Invigorate Keyword Writing

A common and effective strategy to increase web site traffic is to write and publish informative, educational articles on the internet about a company’s products or services or an organization’s mission and purpose. Articles are syndicated on the internet with bios that contain e- mail and web site links. The more links to a site visible on the internet, the higher a site ranks in the search engines. Articles written for Sidhe Communications’ clients are intentionally peppered with numerous keywords and then posted on client home pages – thus increasing the number of keywords built into a site and the interesting traffic that visits the site to read the articles.

Try Blogging With Keywords

Blogging is quickly changing from a venue for political pundits and gossips to a highly respected form of digital media. Create a menu item for a blog on a web site, then Blog with keywords on a regular basis. Once the blog is set up, it is an easy way to add even more keyword rich content to a web site, and build an audience with similar interests. Interactive blogging, which allows visitors to leave posts after reading the blog, is a great strategy that makes the web site even more dynamic.

Digital Press Releases with Keywords to Increase Traffic

From time to time, companies and organizations may benefit from disseminating digital press releases. Like articles, these press releases should be keyword rich, and will be published widely across the internet with links to the site embedded in the actual text of the release, thus increasing rank on search engines and visibility and click-thrus for the web site.

Implementing any or all of these keyword rich writing strategies will inevitably aid in the overall ranking of a web site on a search engine. For the 21st Century marketing guru, adding keyword writing into the mix of innovative marketing approaches will pay off royally.

Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.

Article Directory: EzineArticles http://ezinearticles.com

N.B. This is part 1 of the author’s thirteenth teleseminar report from the “Seminars with the Experts” series hosted by Hilary Stewardson.

Mike Hill has been earning a full-time, online income since 2006, but not because someone handed it to him on a silver platter. A four-year internet marketing veteran, Hill previously pursued offline direct mail opportunities and “studied” late night infomercials. This is where he cut his marketing teeth, but making good money proved elusive. The former Canadian Armed Forces soldier kept learning from countless mistakes while inching his business forward until things finally clicked.

Do as I Say, Not as I Did…

Mike created his own product right off the bat, but recommends affiliate marketing for beginners. Why? Learning affiliate marketing is a quick way for pure newbies to gain business experience. In addition, he urges folks to immediately incorporate list-building into their efforts. Hill regrets ignoring list-building himself until later, because it was only after capturing its (and e-mail marketing’s) essence that he achieved meaningful success.

To help generate recurring revenue streams, Mike recommends promoting products that can offer regular monthly income (e.g. autoresponder services, web hosting, personal development systems etc.). Differentiate yourself from other affiliate marketers by offering supplemental reports with existing products. They will add to your credibility, especially product reviews and specific information that go “outside the box”. Your transition from affiliate marketing to unique product creation – which is eventually where you want to be – will be easier.

Mike Hill reminds us to buy and test affiliate products before promoting them. Sales success is all about trust and credibility, so be fair about your evaluations even if you end up giving some products a “thumbs down”.

Blogging for the Long-Term.

To support your affiliate marketing campaigns, Hill recommends that you start a hosted blog. Apart from learning valuable skills like set-up mechanics and content generation, you can master online research tactics that lead to great search engine rankings.

Potential sources of blog material can be as diverse as public domain directories and your local coffee shop. Mike suggests that newbies avoid the BizOpp and ‘Make Money Online’ niches, and instead opt for profitable market segments where your expertise can make an immediate impression and dominate.

While blogs are a risk-free way of gaining confidence and establishing your online presence, don’t think for a moment that riches will follow immediately. Their main function is to act as a long-term branding tool, so put your personality into it! They will help you connect with like-minded people and make friends.

List-Building: Don’t Forget About Your Opt-in!

Experts often talk about the “Opt-in Bribe”, where you offer something of value like a report or e-book in exchange for a prospect’s name and valid e-mail address. However, Mike Hill wants you to take things a step further by split testing both voluntary and non-voluntary opt-ins.

Also, consider offering “dollar sales” on your Thank You page. For example, you could offer 12 expert interviews for $1. This tests the sincerity of your prospects and screens out cyber “dead weight”. You need action takers to thrive, so take note of what promotions attract them.

Contrary to many marketing heavy-hitters today, Mike questions the use of one-time offers (OTOs) on opt-ins. You have not built up the “know, like, and trust” factor yet, argues Hill, so why risk alienating new recruits at this crucial junction? Instead, put up a survey that can help mold future offers, products etc. Of course, OTOs are great with existing list subscribers, because they know you already and are familiar with your marketing style.

Final Buzz Thoughts…

Mike Hill opined on some online buzz phrases and topics of interest to serious and casual marketers alike:

Domain names: Mike suggests that virtual real estate (VRE) is a growing wealth generator, with domain names moving beyond its basic website branding function. Believe it or not, some marketers pay companies to inform them about domain name availability. Keep your .com names because they are still the most credible business extensions today. Giveaways: Increasingly popular, yet Hill gives the concept mixed reviews. To fully participate and benefit, donate and/or take original products that offer great value and enhance credibility and knowledge. It must be targeted; creating giveaway-specific products is not only acceptable – it’s encouraged. Overdelivery: Everyone talks about “overdelivering” for their customers and subscribers, but what does that really mean? The best way to make people stay with you is to demonstrate that you care about them, love helping them succeed, and are humble about your own success.

Rahul Majumdar is a full-time Information Marketing Specialist and co-author of The Best of List Profit Academy.

To become a privileged Best of List Profit Academy insider, sign up here.

Copyright © 2008 – Info-entrepreneur RM. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article provided you leave all of the links active, do not edit the article in any way, give author name credit and follow all EzineArticles.com’s Terms of Service for Publishers.

Article Directory: EzineArticles http://ezinearticles.com

Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.

The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.

Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.

The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.

Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.

When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.

Making money is a frame of mind. Decide if you want a job or if you have an entrepreneurial streak. Here are some great ways to make money if you’re under 18.

Work a Part-Time Job – You already knew that duh! Remember money is a mindset. Get the right part time job. Decide how many hours a day and how many days a week you are willing to work. I would say no more than 3 days a week for three reasons: school, social life and you many want your own business and well get into that later.

What are the right part time jobs?:

Librarian – In down times you can go online and educate yourself, read books or get some of your school work done.

Parking Lot Attendant/gas station – Again down time. Study a skill or for school.

Barista – Get cash everyday and it’s easier than working in a restaurant. Sometimes you get free food and coffee and it’s a great social environment.

Print or postal center – Only if you get a discount on products! You can use cheap or free services to promote a business which we’ll get to.

Do you see the connection? Not only do you get a paycheck but your incentives are time to work on your own thing and a reduced rate on products to use to your advantage.

Other jobs which are seasonal and for fun:

Camp counselor – You get to get away from your parents for the summer and GET PAID.

Retail – Winter only! If you need a steady job from fall to spring get in early, September or October.

If a job is not your thing, start a side business. The smarter you are about scheduling the more money you will make!

Make sure you do these jobs on your own or split larger jobs with a trustworthy friend. As a last resort work for someone else if they are fair and pay you well.

Turn Your Hobby Into a Business – Especially if you have special skills in the arts or computers.

Make custom seasonal greeting cards – either hand drawn or using photographs. Use your writing skills to come up with sentimental or funny greetings. If you have extras you can sell them year after year or give some away as a sample with ordering information inside.

Graphic and web design – Make banners and logos or design newsletter templates. Offer to create customized Myspace graphics for friends. Many people have small businesses and need graphics for websites and pamphlets.

Photography – Take pictures of your friends for their web avatars for cash. Photograph homes for real estate. Take pictures at proms, graduations or private parties.

Desktop publishing – Can you write or are you web savvy? Create newsletters for small businesses or if your really ambitious publish books and magazines in print or online.

Offer a Service – Pick one or two days a week and only offer your services those days! You can make $20 to $800 a month for just one day of work per week.

Simple services that you as a teen can cash in on:

Running errands/personal assistant/odd jobs – Busy or those with special needs could often use the help. Grocery shopping, preparing and dropping off packages to the post office, picking up kids from school, organizing, you name it. If you don’t want to stick to just one job the options of helping others vary. Seasonal: rake leaves, shovel snow, landscape, clean pools, paint etc.

Dog Walking Service – Start in your neighborhood and if you see someone walking their dog approach them and offer your services. Make sure you learn dog handling, training and safety.

House/business/window cleaning – Research how to clean properly and charge for it. Start off by cleaning your own house, your parents will love it and they may pay you if you do a good job. Start in your neighborhood and see who needs a cleaner or is unhappy with their current service. If they want to replace their cleaner this is good news to you. Charge by the job not the hour. A small one bedroom house is $50 to $75.

Baby sitting – Two kids, one night a week, ca-ching! If you’re a Friday night baby sitter you can charge extra. The parents will be out late and the kids will be in bed early and all you have to do is be there. Take a CPR class and know the laws in your state.

Tutoring/Lessons – You can either tutor younger kids or your peers with certain types of school work or you can teach special skill: music or dance, calligraphy, painting or other art, teach a foreign language. Whatever you’re good at.

Money On the Web – I know your excited for this and you made it this far so lets get too it!

Viral Marketing – You love Myspace, Facebook, Digg, all the big social networking sites and you know how to use them well. Offer your services to friends. Build a friends list or get exposure for a business or service.

Make videos – You don’t need a video camera!. A montage is a string of pictures, text, audio or music. Study basic copyright and creative commons laws. Some material is cheap if you give credit or a small fee to the original artist.

eBay and Craigslist – Did you get a job in a thrift store? Get first pick or even a discount then sell items online. Popular and seasonal clothing items and accessories sell well. Brand name items, antiques and collectibles are better. Another option is to buy off eBay and sell on Craigslist or vice versa.

So if you go that job at the print shop use your discount to create fliers, business cards or save on postage. Learn how to market yourself to make even more money.

Got a blog? Now what? Need marketing ideas? Visit my blog Blogs That Make Money for blog tips, blogging for money, case studies and creative marketing ideas for your blogging or home business.

Article Directory: EzineArticles http://ezinearticles.com

Marketing your online business does not have to be difficult. In fact, when I started online I had no background in business or marketing. I saw that many people came to the internet with an extensive background in business. Some of them had an offline business they were bringing online, or were already coaches or consultants.

I had none of this when I decided to jump in during 2005. My background in real estate and classroom teaching did not lend itself to starting an internet business. Instead of allowing that to stop me, I decided instead to learn from those who were successful online.

I read and studied every bit of information I could get my hands on. I began writing articles, blogging, and commenting on other people’s blogs. Soon I had developed a marketing plan that was getting me the results I wanted. I joined several forums and joined other people’s lists. Finally I added teleseminars to what I was doing, and things really took off.

After taking a look at my progress during the first year, I came to the conclusion that marketing a business on the internet was a learnable skill. I continued to learn as much as I could from others who came before me, and developed a plan of action that would work best for my niche.

With the arrival and acceptance of social networking sites such as Facebook and Twitter by the end of 2006, there was now a way to reach even more people from around the world who could be prospects for my niche topic. I jumped right in and got involved with social networking and social media, finding it to be an invaluable source of new leads and connections with people I would never have the opportunity to meet with face to face.

Finally, I started attending live events. This gave me a whole new way of reaching to people in order to form joint ventures and business deals. When you have that face time with people it gives the relationship more validity. Instead of just being online, I was now able to bring my information and knowledge to the world in a traditionally offline format.

In less than three years I have gone from knowing nothing at all about business to being able to manage my online business and earn a comfortable five figures each month. I still have a long way to go, but what I want you to know is that you can have a successful internet business in a relatively short period of time, even if you have no business experience when you first get starting building your online business.

And now I invite you to join me for free weekly teleseminars that will teach you how to write, market, and sell your articles and ebook to increase your visibility, credibility and passive income by visiting http://www.EbookWritingandMarketingSecrets.com and also learn the technology needed to run an online business.

Article Directory: EzineArticles http://ezinearticles.com

Much has been written about using social media for marketing and brand building, but social media and social networking sites are also great tools for recruiting. Based on the 2008 Social Media Survey of Real Estate and Construction companies published by Morgan Sullivan, many real estate and construction executives believe that people use these tools to find jobs, but few use social media to identify and recruit top talent and that’s unfortunate because it’s effective and often inexpensive. Here are some tips on how to use social media and networking sites in recruiting:

LinkedIn. This is a social networking tool is popular in the professional community. Set up a LinkedIn account, grow your network to 500 primary contacts, and you’ll gain second and third party access to millions of people. Key word searches on LinkedIn can then be very effective in identifying top construction and real estate talent once your primary network is large enough. LinkedIn also has various networking groups available for construction and real estate executives to meet people who might make good employment prospects. There are other social networking sites that can provide similar benefits including Plaxo, Facebook, Twitter, and many more.

Blogging. Recruiting is marketing and companies that excel at marketing tend to do well when it comes to attracting and keeping top talent. Blogging is a powerful marketing tool because a blog with good information will attract people. This includes both prospective hires and clients.

RSS Feeds. RSS (Really Simple Syndication) is a great way to leverage postings on your blog. Many social media and networking sites including Twitter, Technorati, Blog Catalog, Zimbio, and many more allow you to register your RSS feed address with them to allow these sites to receive updated postings from your blog. This is an easy and inexpensive way for real estate and construction companies to communicate to social media sites and draw attention from both employment candidates and prospective clients.

Sign-up page. Include a sign-up page on your blog for prospective hires and clients to receive electronic communication from you. Electronic newsletters are easy to run through a blog with an RSS feed and a newsletter distribution service like Feedblitz or Feedburner. It’s also inexpensive and keeps your name in front of people you may want to hire somewhere down the road.

Video and Podcasting. Very few real estate and construction companies use video or podcasting according to our survey. This is a shame because posting a video or podcast to a web site or blog is not expensive and it’s a great tool for both recruiting and marketing.

Although many construction and real estate companies are not using social media for recruiting or marketing, my guess is that this will change as people working in these industries become more familiar with these tools and their benefits. Recent college graduates are also much more receptive to social media than traditional forms of recruiting and marketing and the industries will have to change to survive.

John P. Kreiss

Article Directory: EzineArticles http://ezinearticles.com

If you are in the beginning stages of starting your online home business, you will need to be able to promote it and your website. Of course, some internet techniques will work better than others, so with a bit of research and practice you be able to figure out which ones will be the most effective for you.

The following is a list of Internet Marketing techniques that will improve your Website Promotion and increase your search engine ranking:

1. Keyword Optimization. One of the most useful and important Internet marketing techniques for search engine optimization, would be through keyword research. Using a tool such as word tracker can help you to create keyword-rich websites and articles. When the pages in your websites contain information related and connected to the keywords that people type into search engines, they will be more likely to find and turn to your website.

2. Directory submission. When your website is listed on website directories, your exposure will be greatly increased. There are many sources for low-cost and free listings available on the Internet. Online phone directories and specialized listings are a great choice, but exposure on any online and relevant directory will be helpful to your website promotion.

3. Write and submit articles. Another wonderful way to increase your website exposure on the internet is by contributing articles to newsletter and online magazine sites, such as EzineArticles.com. It is a great and free method of gaining recognition and exposure in your field and great way to promote your business and website.

4. Blogging. When you create a blog that has useful information relevant to your field of interest, you will increase the chances of people finding your content and linking to your website.

5. Offer Free tools and/or Free Reports. One of the most effective ways to create repeating and returning traffic to your website is by offering free tools or reports. For example, many real estate agents will advertise and offer free mortgage rate calculators. Travel Agents, also, will offer free destination search tools, or you may also choose to offer a free report detailing the top techniques your prospect will need to have in order to be successful. Whatever your free tool or report is, it will need to be something your prospects will want and that will be relevant and connected to what you are promoting on your website.

6. Have a catchy E-mail Signature. This is usually included at the bottom of every e-mail that you send. It provides a way for people to remember you each time you e-mail them and hopefully creates interest and curiosity for what you are promoting with your business and website.

7. Pay-Per-Click Ads. Ads that are included on search engine pages that only require advertisers to pay when people click on the ads are an effective form of website promotion. You should be sure to determine what your daily budget is, so that you will only spend as much as you can afford to invest on these ads.

8. Participate in Forums and Discussion Boards. This is a great way to get involved and share tips and suggestions on a variety of topics, while providing a way to promote your website by including your link at the end of every comment or tip that you contribute. Be sure to contribute helpful information and demonstrate that you care and are there to truly participate instead of just to promote yourself. Do not spam or make yourself a nuisance or you will be ignored or even banned from the group. Done correctly, however, forums can be a great way to promote your website.

9. Create a Newsletter. This is something that can be done once you have accumulated a list of visitors to your website. If your prospects choose to subscribe to your newsletter, it will remind them daily or weekly of your presence, business and website that you are promoting. Please keep in mind that newsletters should only be sent the prospects which have subscribed to and requested to receive it, but it is a great way to promote your website and continue your exposure.

10. Try Running a Contest. This can be a fun and unique way to attract visitors and potential clients to your website. If you have a business that can give out incentive prizes, such as free travel, it can add to your popularity and credibility and ensure that your website may be promoted and gain extra exposure!

And remember, be consistent and don’t give up! Incorporating these Internet Marketing techniques into your website promotion will be sure to create great exposure so that your business will become truly successful and well-known!

Shawn Stoik is an experienced and successful, Top Earner and Top Internet Marketer who loves helping others to find success at home and online through BTTW. For more information on Internet Marketing and how to successfully promote your website and business online, please visit http://www.48gonow.com and request your Free Special Report!

Article Directory: EzineArticles http://ezinearticles.com

Social media are simply tools used to leverage word of mouth marketing through the Internet. Some of the media tools include Digg which allows people to recommend articles they’ve read and share these recommendations online. Diigo and Delicious offer similar features where people can bookmark their favorite articles which are then ranked and available by topic. According to social media guru, Paul Gillin, there are more than 500 social media and social networking sites including LinkedIn, Facebook, Twitter, Plaxo, and more. As a result, knowing which sites to choose can be intimidating, but there are a number of books available that can make this process less intimidating including Secrets of Social Media Marketing, The New Rules of Marketing and PR, and The New Influencers.

Based on information gathered in our soon to be published survey of construction and real estate companies, many people working in these industries are not familiar with social media. Construction and real estate companies that understand the power of pr and branding, however, should be able to grasp the potential benefits of social media in a relatively short period of time using marketing methods already familiar to them. Here’s how:

Encourage people to visit your web site by including social media in your conventional marketing. Most construction and real estate companies do not have blogs, but they often have web sites and electronic newsletters. Include your website address along with newsletter sign-up information in every piece of marketing you send out. This includes postcard mailings, brochures, business cards, and even email signatures. Do this with all of your advertising as well. Get enough people to visit your web site regularly and eventually you may not need some of these expensive forms of conventional marketing, but first get your prospective clients used to coming to your web site.

Add social media links to your press lists and to your web site. Links drive web site traffic and social media sites reach lots of people including journalists.

Provide information on your web site relevant to your clients. Many web sites are nothing more than sales pitches that drive people away. Provide a page that offers free information relevant to your clients and keep it current. Information can include links to relevant articles and/or your newsletter. Also include a link where people can sign-up and get this information sent to them as new updates become available.

Research blogs relevant to your clients. Start reading them and making comments on these blogs. Blogs are web sites offering information and two-way communication between publisher and reader. Want to get your firm name onto Google quickly? Make comments on blogs with your contact information and see what happens. Getting your name out on blogs talking about topics that interest your clients is an excellent brand building strategy. Anyone who has used a search engine like Google or Yahoo can find blogs relevant to their client’s interests. Google also has an Alert feature that will send you information on a topic you direct it to when new information becomes available. RSS (real simple syndication) readers offer the opportunity to get information sent to you without having it flood your inbox. Many sites including Google, Yahoo, MSN, Bloglines, AOL, Rojo, and many more, offer “readers”. These are tools that allow people to set up an online address where they start receiving updated blog postings (feeds) from blogs that provide information relevant to them. Having blog feeds sent to “readers” allows people the ability access information they want to receive from one location.

Start a blog. Blogging is probably the easiest way to update your web site with new information that will drive traffic to your web site and strengthen your brand. Give prospective clients information relevant to them and they will keep coming back. Prospects are also more likely to think of your company when it’s time to hire a construction or real estate company if they’ve already visited your web site previously. Before starting the blog, it’s important to spend a month or two making comments to other blogs. In addition to getting your name out in front of your clients, making comments to other blogs provides an excellent training ground because you’ll then be able to take advantage of this experience when it’s time to create your own blog. Remember the blogs that you liked and disliked.

Once your blog is launched, it’ll be important to keep it current. Stale information will discourage people from visiting your site. Post your newsletter to your blog. Better yet, set up a sign-up form through Feedblitz.com and encourage readers to receive your postings in their inbox or their RSS reader. Eventually, you may even be able to replace your electronic newsletters entirely by rolling them into your blog. Social media may never replace conventional marketing, but it can certainly improve what most construction and real estate companies are currently doing to generate new business. It’s also less expensive than most traditional forms of marketing like advertising, direct mail, and even cold calling.

John P. Kreiss

Article Directory: EzineArticles http://ezinearticles.com

Intro:
Now that you know more about Tom Ranieri, let’s take a quick look at how he has marketed
other properties using Video Commercials and the Power of the Internet.
Close:
According to the National Association of Realtors over 86% of today’s buyers shop for homes online.
As you can clearly see, Thomas Ranieri has created an online marketing campaign that is second to none. If you would like Thomas to Sell your home using these strategies then call him for a no obligation consultation.
Thanks for watching.

Intro:
Now that you know more about Tom Ranieri, let’s take a quick look at how he has marketed
other properties using Video Commercials and the Power of the Internet.
Close:
According to the National Association of Realtors over 86% of today’s buyers shop for homes online.
As you can clearly see, Thomas Ranieri has created an online marketing campaign that is second to none. If you would like Thomas to Sell your home using these strategies then call him for a no obligation consultation.
Thanks for watching.