Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists.Avoid making a similar mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email. Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts. A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message.
You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead. What do you do? Use these next seven ideas to get the ideas flowing and build your own targeted list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. Be sure and put this opportunity on every page of your web site.
2. Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.When you design your postcards, be sure to request that people visit your site and sign up to get valued information and relevent messages.
3.Use Telemarketers — use a telemarketing agent or service to make the initial contacts with prospective clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).
4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms. Most brokers will provide this service for an average of $.10 to $.15 per e-mail message.
5.Do Door to Door Campaigns — you can hire students during their summer vacation months. Then students door-to-door, offering information exchange for e-mail addresses.
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
7. Get Physical — if you operate a physical store, be sure and request the customers provide you with their e-mail address at checkout.Consider also using surveys and contests via email to entice prospects to provide contact information.
In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.
Consider also, that you’ll likely need to invest in email marketing software to manage your leads list and to enable the communications process with your prospects. For more information, see network online reviews for email marketing and list building tips and tricks.
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